> ## Documentation Index
> Fetch the complete documentation index at: https://docs.instantcampaign.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand kit

> Set your logo, colors, fonts, voice and social links once, so templates and AI-generated emails look and sound like you.

The **Brand** page (sidebar: **Content → Brand**) stores your workspace's brand identity. Templates and AI-generated campaigns read it automatically, so every email starts on-brand from the first draft.

Only owners and administrators can edit the brand. Everyone else sees it read-only.

## Scan your website

The fastest start is to let AI read your existing site.

<Steps>
  <Step title="Enter your website">
    Under **Scan Your Website**, paste your site's URL, for example `https://yourcompany.com`.
  </Step>

  <Step title="Scan">
    Click **Scan**. InstantCampaign fetches the page and extracts your brand colors, fonts, voice and audience. This can take a few seconds.
  </Step>

  <Step title="Review and save">
    Check the preview. The scan fills in the form but **doesn't save it**. Adjust anything that's off, then click **Save changes**.
  </Step>
</Steps>

<Tip>
  If you entered your company website when you signed up, a scan already ran in the background and filled in any brand fields that were still at their defaults.
</Tip>

## What you can set

### Visual Identity

| Field                                                       | Used for                             |
| ----------------------------------------------------------- | ------------------------------------ |
| **Logo URL (optional)**                                     | The logo placed in generated emails. |
| **Primary Color**                                           | Buttons, links and accents.          |
| **Secondary Color**                                         | Supporting accents.                  |
| **Background Color** / **Text Color**                       | Email body colors.                   |
| **Font Family**, with **Heading Font** / **Paragraph Font** | Typography in generated emails.      |

**Brand Preview** shows a sample heading, text and a primary button with your colors and fonts, as they'll appear in generated emails.

### Brand Voice & Audience

| Field               | Used for                                                                             |
| ------------------- | ------------------------------------------------------------------------------------ |
| **Brand Voice**     | A short description of your personality and communication style. AI copy follows it. |
| **Tone Keywords**   | Up to 10 words such as "friendly", "bold" or "innovative".                           |
| **Industry**        | For example e-commerce, SaaS or fashion.                                             |
| **Target Audience** | Who you're writing for, for example "tech-savvy millennials aged 25–35".             |

### Social Links

**Website**, **Facebook**, **Instagram**, **LinkedIn**, **X / Twitter** and **TikTok**. Paste full profile URLs. These are used for social links in your emails.

## How the brand is used

* **AI Studio** and the **Design Assistant** use your colors, fonts, voice, tone keywords, industry and audience when they generate a campaign or template.
* New templates pick up your colors, fonts and social links.
* Existing templates and emails you've already edited **aren't** restyled when you change the brand. Update those in the builder.

The logo can also be set from **Settings → General** with **Detect from website URL**. It saves to the same brand logo. See [Workspace settings](/guides/sending-and-workspace/workspace-settings).

## Troubleshooting

<AccordionGroup>
  <Accordion title="The scan failed or found the wrong colors">
    Some sites block automated fetches or load their styles with JavaScript. If the scan fails, fill in the fields by hand.
  </Accordion>

  <Accordion title="I changed the brand but my email still looks the same">
    The brand applies when content is generated or created. Emails you already edited keep their styles.
  </Accordion>
</AccordionGroup>