> ## Documentation Index
> Fetch the complete documentation index at: https://docs.instantcampaign.ai/llms.txt
> Use this file to discover all available pages before exploring further.
# Email analytics
> Read delivery and engagement across campaigns and journeys, drill into a campaign, trace every message, manage bounces and annotate your charts.
Everything about how your email performed lives under **Analytics** in the sidebar. This page covers the email reports. For visits to your website, see [Website analytics and tracking](/guides/sending-and-workspace/web-analytics).
| Sidebar item | What it's for |
| --------------------- | ------------------------------------------------------------------------------------ |
| **Overview** | Workspace-wide delivery and engagement, with filters and breakdowns. |
| **Message Log** | Every email the workspace sent, one row per recipient, plus the raw provider events. |
| **Compare Campaigns** | Up to five sends side by side. |
| **Bounce Management** | Contacts whose addresses bounced, and reactivating them. |
| **Annotations** | The markers drawn on every analytics chart. |
Every role can read analytics.
## Overview
**Analytics → Overview** shows delivery and engagement across campaigns and journeys.
* **Filters:** pick a **Period** and narrow to **Campaigns** or **Journeys**. Active filters appear as chips. Remove one with its **×** or use **Clear all**.
* **Headline numbers:** emails sent, **Delivered**, **Open rate**, clicks and **Bounce rate**, each compared with the previous period ("vs previous N days").
* **Send performance chart:** dashed lines mark campaign sends, journey launches and your notes. Use **Add note** to mark something that explains a spike or a dip, such as a launch, a DNS change or a new provider.
* **Breakdowns:** **Delivery status**, **Top links**, **Recipient domains** and **Sources**. Click a delivery status twice to open the **Message log** filtered to that status.
* **Campaign reports:** one row per campaign. Click a row to open that campaign's report.
* **Export:** download **Export All Sends (CSV)**, **Export Opens (CSV)**, **Export Clicks (CSV)**, **Export Bounces (CSV)** or **Export All (JSON)**. Only Owners and Administrators can export. Other roles see the buttons, but the download is refused.
Opens that come through Gmail's image proxy count as real opens. Automated link scanners don't block or replace a real person's open. Open counts include re-opens. Unique opens are shown separately.
## A single campaign's report
Open it from a row in **Campaign reports**, or from the campaign itself. The report shows:
* **Opens and clicks over time**, with the delivery breakdown (**Delivered**, bounced, skipped and failed) for each send.
* **Top links**: clicks on each URL in the campaign. Use **Show click heatmap** to see where people clicked on the email itself.
* **Where this campaign landed**: the recipient mailbox domains.
* **A/B test results** for split-test campaigns: each variant's open and click rates, the **Winner** by open or click rate, the confidence and lift over the runner-up. If there's no significant difference, it says so and shows which variant was sent to the rest.
* **Goals**, when the campaign has conversion goals: conversions and revenue attributed to the campaign when the goal followed an open or a click within the conversion window. Goals that followed only an open are shown as **View-through** (weaker evidence).
* **Website traffic** from the campaign, if you've installed website tracking.
### Segment people who clicked a link
In **Top links**, click **Segment people who clicked this** on any row. This creates a normal segment with the rule "clicked this link in this campaign", and you can send to it like any other segment. It appears under **Contacts → Segments**.
The old **Click Segments** page has moved. Link segments now live with all your other segments, and old bookmarks redirect there.
## Message Log
**Analytics → Message Log** lists every email the workspace sent, what happened to it, and what that recipient's copy was rendered with.
**Messages tab.** Filter by recipient, **Status** (delivered, sent, bounced, complained, failed, skipped) and **Source** (**Campaigns**, **Journeys**, or **Transactional** for mail sent through the API). Click a message to see:
* a **Timeline** of what happened: sent, delivered, opened, clicked, bounced
* **Rendered with**: the personalisation values used for that recipient
* the raw provider payloads
* for API-sent mail, a link to the API request that created it
**Provider events tab.** The raw delivery, bounce and complaint events reported by your provider or the platform. Filter by provider and event type.
## Bounce Management
**Analytics → Bounce Management** lists every contact whose address bounced, with the campaign and the **Bounce Date**. Bounced contacts are suppressed and don't receive campaigns.
Owners and administrators can click **Reactivate** to set a contact back to active, for example after the recipient fixed their mailbox. Only reactivate an address when you have reason to believe it works again. Repeated bounces hurt your reputation. See [Deliverability](/guides/sending-and-workspace/deliverability).
## Compare Campaigns
Open **Analytics → Compare Campaigns** and tick between 2 and 5 sends in the **Select Sends** panel.
Click **Compare**. Each send's audience, emails sent, opens, clicks and bounces appear side by side, with **Open Rate**, **Click Rate** and **Bounce Rate** bars.
## Annotations
The markers on analytics charts come from two places:
* **Automatic:** every campaign send and journey activation adds a marker by itself.
* **Notes:** anything else you add by hand.
**Analytics → Annotations** lists them with **All**, **Notes**, **Campaigns** and **Journeys** tabs and a period filter (last 30 days, 90 days, 12 months or all time). It shows up to 500 markers, newest first. Click **Add a note**, describe **What happened** and **When**, and save. Every role except Viewer can add and remove markers. Markers also appear on the website traffic charts.
## Troubleshooting
Check that **Email opens tracking** and **Email clicks tracking** are on under **Settings → General**. With click tracking off, links go direct, so clicks can't be counted. See [Workspace settings](/guides/sending-and-workspace/workspace-settings).
Delivery confirmations come from your provider's webhooks. If you connected your own provider, make sure its webhooks are registered. See [Email sending providers](/guides/sending-and-workspace/email-providers).