Zapier - InstantCampaign

The official InstantCampaign app on Zapier connects with a click — no API key to copy. Pick a workspace, allow access, and build Zaps from InstantCampaign’s triggers and actions like any other app.

The Zapier app is in beta while it collects its first users. If you don’t see it in Zapier yet, the webhook and API-key route works with every workflow tool today.

Connect

Add InstantCampaign to a Zap

In the Zap editor, search for InstantCampaign as the trigger or action app and choose Sign in.

Pick a workspace

A small InstantCampaign page opens. If you belong to several workspaces, choose the one this Zap should work with. You need the API keys: manage permission there — Owners and Admins have it.

Allow access

Review what the app may do and click Allow access. The connection is named after the workspace, so several workspaces can be connected side by side.

You can see and disconnect every connected app under Settings → Developers → Connected apps. Disconnecting stops the Zap’s access immediately.

Triggers

Every trigger is instant: InstantCampaign notifies Zapier the moment it happens.

Trigger	Fires when
New Contact	A contact is created — dashboard, import, form, API or a transactional send
Contact Updated	A contact’s fields change (`changedFields` says which)
Contact Unsubscribed	A contact opts out of everything
Contact Confirmed (Double Opt-In)	A pending contact confirms
New List Subscriber	A contact becomes an active member of a list (optionally one list)
Contact Removed From List	A contact leaves a list (optionally one list)
New Form Submission	Someone submits one of your forms
New Event or Goal	A custom event or goal is recorded for a contact
Email Bounced / Spam Complaint	The provider reports a bounce or complaint
Link Clicked	A contact clicks a tracked link
Campaign Completed	A campaign send finishes, with its counts
Transactional Email Sent	A transactional email is accepted by the provider

Every contact trigger carries the whole contact, including your custom fields (as customFields → <key>), so a Zap rarely needs a second lookup.

Actions and searches

Action	Does
Create or Update Contact	Upserts on email; profile fields, your custom fields, and optionally a list
Update Contact	Changes an existing contact
Add Contact to List / Remove Contact From List	Per-list subscription
Unsubscribe Contact	Global opt-out (transactional email still reaches them)
Record Event or Goal	A custom event, or a goal with a value — starts any journey listening for it
Send Transactional Email	One email from a template with data for its variables
Start Contact on Journey	Enters a contact into an API-triggered automation
Create List	A new list
Find Contact (search)	By email; pairs with Create or Update Contact as Find or Create
Find List (search)	By exact name

Ideas

Google Sheets → Create or Update Contact: a spreadsheet becomes a list.
Typeform / Calendly → Add Contact to List: bookings and answers feed a segment.
Stripe / Shopify → Record Event or Goal: purchases power RFM segments and goal analytics.
New Contact → Slack: a post per signup.
Email Bounced → your CRM: mark the address invalid where your sales team looks.

Permissions and troubleshooting

The connection acts with the scopes you approved. If a step fails with missing the ”…” permission, reconnect the account: the app now asks for a permission it did not before.
Zapier refreshes the connection automatically. If a refresh is refused (the app was disconnected in Settings, or the workspace suspended), Zapier asks you to reconnect.
Triggers are delivered with retries for about 34 hours. A trigger that has been turned off in Zapier answers 410, and InstantCampaign stops sending to it.
Building from your own code instead? The same API is documented at Settings → Developers → API reference, and works with a workspace API key or an OAuth token.

​Connect

​Triggers

​Actions and searches

​Ideas

​Permissions and troubleshooting

Connect

Triggers

Actions and searches

Ideas

Permissions and troubleshooting