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After you publish a campaign, its page in Advertising → Ad campaigns is where you control it and follow its results. The campaign list shows each campaign’s Platform, Objective, Status, Budget, Spend, Impressions, Clicks, CTR and Last synced. Actions are in each row’s menu.

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Statuses

Hover over the status badge to see “Platform reports: …”, what Meta or Google says is actually happening, such as IN_PROCESS or WITH_ISSUES on Meta, or ELIGIBLE, PENDING, LIMITED or NOT_ELIGIBLE on Google. The status tells you what was asked for, and the platform report tells you whether the ad is really running.

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Start delivery

1

Review it on the platform

Click Open in Ads Manager (Meta) or Open in Google Ads to check the campaign where it runs.
2

Resume

Click Resume. On Meta this activates the campaign, the ad set and the ad. On Google it enables the campaign, the ad group and the ad.
3

Watch for review

The platforms review new ads. If Meta rejects one, the platform report shows WITH_ISSUES, and the reason is only visible in Ads Manager.
Click Pause to stop delivery at any time. Resume, Pause, Publish and Archive need permission to send campaigns.
The Open in Google Ads link opens the campaign under whichever Google Ads account your browser last used. If you have several accounts, switch to the right one in Google Ads first.

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Finish a half-published campaign

Publishing creates several objects one after another. For Meta these are the campaign, ad set, image, creative and ad. For Google they are the budget, campaign, targeting, images and ad. InstantCampaign records each object as soon as the platform creates it. If a step fails, the campaign goes to Error with the platform’s message, and the objects already created are kept.
1

Read the error

Open the campaign. The error banner names what the platform refused.
2

Fix the cause

If the campaign hasn’t been created on the platform yet, edit the field it names on the Setup tab. Once the campaign exists on the platform, only the name, budget, end date and audiences can be edited. Otherwise fix the problem on the platform, for example add a pixel or conversion tracking, or reconnect the account, or create a new campaign.
3

Retry

Click Retry publish, or Save & retry publish in the editor. Publishing picks up at the first object that doesn’t exist yet. Nothing is created twice.

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Edit a published campaign

The Setup tab holds the campaign editor. After publishing, the editor says: “The campaign exists on the platform, so the objective, creative and start date are locked. Name, budget, end date and audiences can still change.” Click Save changes to push the changes to the platform. If the platform refuses them, you see its message. InstantCampaign keeps your new values, and Refresh doesn’t restore the old ones. Fix the cause and click Save changes again, or set the values back to what the platform has. To change a locked field, create a new campaign.

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Performance

The Performance tab shows Spend, Impressions, Clicks, CTR, CPC and Conversions, with a daily breakdown you can view as a Chart or a Table. Money is shown in the ad account’s currency.
  • Results are fetched from the platform about every six hours. Click Refresh to fetch them now (“Performance refreshed”).
  • Each refresh re-reads the last three days, because the platforms revise recent figures.
  • Platforms report a day after delivery starts. Until then you see “No performance data yet. Platforms report a day after delivery starts.”
  • Conversions on Meta counts leads and purchases. On Google it is the conversions Google Ads reports.
A refresh also brings the status up to date. If someone paused or archived the campaign in Ads Manager or Google Ads, the status here follows. A campaign whose end date has passed becomes Completed.

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Archive or delete

  • Draft campaigns, and campaigns that never reached the platform: Delete removes them.
  • Published campaigns: Archive stops delivery for good. Meta archives the campaign and Google Ads removes it. Neither can be undone. The campaign stays in your list as Archived with its results, and can’t be deleted, because the money it spent is part of your record.

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Troubleshooting