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Mailbox providers judge you by how people react to your mail. Contacts who never open anything drag down inbox placement for everyone else on the list, and Gmail’s Manage subscriptions view shows people which senders send the most. InstantCampaign gives you three tools for this, all in Settings → Send policies.

Sunset policy

A sunset policy retires contacts who have stopped engaging. It is off until you turn it on. A contact is sunset when, for the number of days you set (default 180), they have not opened, clicked, converted (recorded a goal) or submitted a form, and they received at least the number of marketing emails you set (default 5) in that time. The second condition means a list you haven’t been mailing is never sunset. Machine opens from security scanners don’t count as engagement. Choose what happens to them:

Preview before you switch it on

Click Preview to see how many contacts the settings would sunset today. On a very large workspace the count is estimated from a sample and says so. Previewing changes nothing.

Running it

Run now applies the policy straight away and works on any workspace size: a large workspace is processed in steps, and the next run carries on where the last one stopped. The card shows the last run’s counts. A daily automatic run exists but is not scheduled yet.

Coming back

Any click, conversion, form submission or visit to the preference centre brings a sunset contact back at once, with nothing for you to do. Sunset contacts are counted as Sunset in Contacts and your price on the billing page.

Your send frequency, as Gmail shows it

The Cadence policy card shows how many marketing emails a typical active subscriber received per week over the last 4 weeks, with the busiest 10% beside it, against a recommended range of 1 to 3 a week. Transactional email isn’t counted.

Disengaged skip

A cadence policy rule: after 10 marketing emails in a row with no open or click, a contact gets at most one marketing email every 4 weeks until they engage again. Held-back recipients appear under Analytics → Skipped with the reason Cadence (cadence_disengaged). Like every cadence rule it only applies while the cadence policy is on, and never to transactional email.

Contacts and your price

Your price is set by your plan, never by how many contacts you have. See Billing and plans.

From Spark or an AI agent

The get_hygiene_summary tool returns the same counts and the sunset policy’s settings and last run. It never returns addresses.