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Carousel and Tap to reveal are in the Media group of the block palette. Each carries an Interactive chip. They need no AMP and no plan upgrade, and they go out with every campaign, journey email and test send.

Three versions of one block

You design the block once. The email holds more than one version of it, and the reader’s mail app decides which one they see. InstantCampaign sends never include AMP. The AMP version exists only when AMP is on for the template and you export it with Export AMP (.eml). See AMP email. The same table is at the top of the block’s Inspect panel, under Where it works. While AMP is off, its row says Off for this template.
1

Add the block

Click Carousel in Media, or drag it onto the email.
2

Add your slides

In Inspect → Slides, set an image for each slide, from 2 up to 6. Each slide can have alt text, a link and a caption.
3

Put your strongest image first

Slide 1 is the Static version, so most of your readers see only that slide. The panel marks it Static.
Under Look you can hide the arrows or the dots and set the accent and caption colors. With both arrows and dots hidden, a tap on the image moves to the next slide. AMP image shape is used only by the AMP version, which needs a fixed shape.

Add Tap to reveal

Tap to reveal hides a discount code, a price or an answer behind a card. Fill in two parts in Inspect:
  • Before the tap: a heading and the button label, such as “Tap to reveal”.
  • After the tap: a small heading, the hidden text, details and an optional button with a link.
Readers on the Static version see the After the tap part straight away, with no card to tap. Write it so it reads well on its own.

Check both versions

The canvas shows the Interactive version, so you can swipe and tap while you design. A label on the block says what other apps show, for example Interactive · falls back to slide 1. In the Preview tab, the Version switch shows Interactive or Static. When AMP is on, AMP opens the AMP tab. Preview Interactive and Preview Static in the block’s panel open the Preview tab on that version.
Mail apps change what they support. Send a test to the apps your readers use before a big send. If the Interactive version does not work in an app, that app shows the Static version.