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InstantCampaign can measure visits to your own website and your hosted landing pages, attribute them to channels and campaigns, and connect them to known contacts. It does this without cookies.

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Install tracking on your website

1

Create a tracking token

Go to Settings → Tracking Tokens and click New Token. Give it a Label that identifies the site or environment, such as “Production website”. Use one token per website or environment.
2

Copy the snippet

The token is shown once. Copy it now. The dialog also shows the embed snippet:
3

Add it to every page

Paste the snippet into your site’s <head>, or into your site builder’s “custom code” setting. Single-page apps are handled: route changes count as pageviews.
4

Restrict it to your domains (recommended)

Back on Tracking Tokens, open Manage allowed domains for the token and add your site’s hostnames, such as example.com. Up to 20 domains per token. With no domains, all origins are allowed.
Hosted landing pages track themselves. There’s nothing to paste. To stop collecting on them, turn off Track landing pages under Settings → General.

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The JavaScript API

The snippet also exposes ICTrack for custom tracking:
identify links the current visit, and that visitor’s other visits the same day, to the contact with that email address.

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Identifying visitors from your emails

When a campaign links to a site listed in a tracking token’s Allowed Domains, InstantCampaign adds a signed visitor id to that link. A recipient who clicks through is then recognized as that contact on your site. Links to other domains are left untouched, so the id never reaches third parties.

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Privacy

  • No cookies and no browser storage. A visitor is a server-side fingerprint of your workspace, the IP address and the browser, which changes every day at midnight UTC. The raw IP address is never stored.
  • Country comes from the browser’s time zone, not IP geolocation. That’s why there are no city-level reports.
  • Do Not Track is honored. Browsers that send it aren’t tracked.
  • Referrer query strings are dropped. Crawlers and bots are ignored.
  • Visits are kept for about 13 months.
Because nothing is stored on the visitor’s device, the tracker doesn’t need a cookie-consent prompt. If your site has its own consent banner for other cookies, keep using it. The pages we host for you set no cookies.

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Website Traffic

Analytics → Website Traffic shows, for the selected period:
  • Visitors, Sessions, Pageviews, Time on page (time the page was actually visible) and Bounce rate, each compared with the previous period, plus how many visitors were Identified (known contacts).
  • Traffic over time, switchable Daily / Weekly / Monthly, with the same campaign and journey markers as the email charts.
  • Tabbed breakdown cards:
    • Top pages: Pages, Landing pages and Exits
    • Top sources: Referrers, Sources, Channels and Channel groups
    • Top campaigns: utm_campaign, Mediums, Contents and Terms
    • Devices: Devices, Browsers and OS
    • Countries: a Map or List view
  • Traffic by day and hour: a heatmap in your workspace timezone.
Click any row to filter the whole dashboard by it. Tick Identified visitors only to see only known contacts. Definitions. A session continues while there’s activity within 30 minutes. A bounce is a one-page session with less than 10 seconds of visible time.

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Live

Analytics → Live (or the “online now” badge) shows who’s on the site in the last 1, 5 or 30 minutes, refreshed every 10 seconds: current pages, where visitors came from, channels, campaigns, devices, countries, and an activity list of the most recently active visitors. Visitors are anonymous until they’re identified as a Known contact. On very busy sites, counts cover the most recent 1,000 sessions.

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Explore

Analytics → Explore is for custom reports. Pick a preset from All reports, or click Create my own and Group by up to 4 dimensions. The table shows sessions, visitors, pageviews, average engaged time and bounce rate. Use Having at least to hide rows with few sessions. The report lives in the URL, so copy the link to share it. Export CSV downloads the table.

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Website Events

Analytics → Website Events lists custom events sent with ICTrack.event(): Event Name, Contact (or Anonymous), Properties, Source and Time. Filter by event name.

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Channels and attribution

Each visit is assigned a channel: direct, search, social, email, paid, AI assistant or referral. The channel comes from UTM tags first, then ad click ids (such as gclid or fbclid), then the referrer. To change how visits are classified, see Attribution rules.

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Troubleshooting

Make sure the snippet is on the page and uses your full token. Check that the site’s hostname is in the token’s Allowed Domains, or that the list is empty. Also make sure you’re not testing in a browser with Do Not Track turned on.
Tokens are only shown once. Create a new token, update the snippet, then revoke the old one.
The link’s domain must be listed in a tracking token’s Allowed Domains. A token with no allowed domains doesn’t add the id to any link. The tracking snippet must also be installed on the page the link opens.