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A campaign is a one-time send to your audience: a newsletter, an announcement, a promotion. For sequences that run automatically when something happens (a welcome series, an abandoned cart), use Automations instead. You’ll find all your campaigns under Campaigns in the sidebar. Each card shows the campaign’s status, how many emails it has and when it was created.

Start a new campaign

Click New campaign. The dialog gives you two choices:

Compose a campaign yourself

Everything you change on the campaign page saves as you go. A campaign stays a Draft until you send it; Save as draft at the bottom takes you back to your campaigns.
1

Pick the first email's design

Click New campaign → Compose it yourself, then Choose a template (from the Library or My Templates) or Start blank. The campaign opens as a draft.
2

Write the subject

In Sender & Subject, add a subject. The subject starts empty; the sender uses your send policy’s sender unless you pick another.
3

Send

Click Send campaign. The send wizard asks who to send to, then tracking, data feeds and A/B test options, then when to send.

Turn it into a series

Under the email, click Add follow-up email (pick a design) or Add blank follow-up. A campaign can have up to 6 emails. Each follow-up card shows:
  • After N days: the wait after the previous email.
  • Who gets it: everyone, people who have not opened yet, or people who have not clicked yet. “Not opened” and “not clicked” count every email in this campaign so far, including the first.
  • Remove.
Edit each follow-up’s subject with Edit subject and its design with Edit, as for the first email. To send a web push with a follow-up, click Also send as push on its card. The push goes right after that email, to the same people who allowed notifications, and starts from the follow-up’s subject, preheader and main button. The first email’s push is the Also send as push section higher up the page. When you send, the first email goes out and the follow-ups start on the same audience, sent by an automation. Because of that, a campaign with follow-ups goes to exactly one list or one segment; the send wizard says so on its audience step. After the send, edit the follow-ups in the automation.

Generate a series with AI

1

Fill in the campaign details

In AI Studio → AI Campaign, enter a Campaign Name and a Campaign Brief: your goal, offers and key messages. Pick a Campaign Type: Welcome Series, Product Launch, Promotional, Re-engagement, Event, Newsletter or Custom.
2

Configure the series

Under Series Configuration, choose the Number of Emails (1 to 7) and a Tone: Professional, Casual, Friendly, Urgent, Luxury or Playful. Switch on Deep Plan Mode for a more carefully reasoned plan. It takes longer to generate.
3

Check your brand

The Brand (Auto-applied) panel shows the colours the emails will use. If you haven’t set up a brand yet, click Set up brand → first.
4

Generate

Click Generate Campaign. Generation usually takes about a minute. When it’s done, you’ll see the campaign plan with the recommended audience, timing and follow-ups.
The number of emails you can pick depends on how many template slots your plan has left. Any locked numbers show a padlock. Delete templates you no longer need, or upgrade, to unlock more.

Get a campaign ready to send

The campaign page has a two-step checklist. Send campaign stays disabled until both steps are done.
1

Name

Click Edit next to the name, change it and click Save.
2

Sender & Subject

Click Edit, then choose:
  • Sender Profile: leave it on Use the policy’s sender or pick one of your verified sender profiles.
  • Send policy: leave it on Marketing default unless you’ve set up other send policies.
  • Subject line and an optional Preheader: the preview text that inboxes show.
Click Save. All four fields are saved with the campaign, so they’re still there the next time you open it, and the send wizard starts from them.
You only need to save each step once. After that, Send campaign stays enabled, even after you leave the page and come back. If you delete the sender profile or send policy a campaign uses, the campaign falls back to Use the policy’s sender or Marketing default.

Edit the emails

  • Design email: opens the first email in the email builder. When you save, you return to the campaign.
  • Change template: replaces the campaign’s email with a different design. The name, sender and subject stay the same.
  • Email Series: lists every email in a multi-email campaign. Click Edit to open one in the builder, or Regenerate to have AI rewrite that one email and leave the others unchanged.
If an email has never been saved in the builder, the page warns that it has no content. Open each email flagged in the warning, save it, and then send. For campaigns built from a plan, emails 2 onwards are sent by a follow-up automation, not by the campaign. The series shows Sent when the plan is approved for email 1 and Sent by the automation · +N days for the others. Click Open automation to see the automation.

Other actions

Campaign statuses

Troubleshooting

Hover over the button to see why. Either The campaign is still generating, or you need to Save the sender and subject first. You also need a role that’s allowed to send campaigns.
If a campaign stays in Generating… for more than 10 minutes, its card shows Retry. Click it to restart generation.
Your plan’s monthly campaign allowance is used up. Upgrade under Settings → Plan & Billing, or wait for next month’s allowance.

Next steps

Send a campaign

Choose the audience, tracking and timing.

Campaign plan

Review and approve an AI-generated plan.